Corporate Photography Is My Specialty
What exactly is a corporate photography specialist, and what does it mean? To simplify, it means I have more than 20 years experience providing the kind of photographic imagery which corporations and other businesses require. Needless to say this is not the same kind of photography as you would expect from a small family portrait studio, a newspaper photographer, or even a fashion photographer. Corporate photography is a specific type of work designed to deliver on specific business needs. Yes, it must look good — but that’s only the beginning. Equally important is that it matches the visual style of the client’s brand and that it does not draw attention to itself. Corporate imagery is there to make executive personalities accessible or to highlight a new project, not call out ‘look how great our photographer is’.
What I Do, In Detail
In general, my corporate photography breaks down into four categories of work:
- Corporate business portraits
- Product photography
- Stock photos
Nearly every business will require at least one of these during its operating life, and most larger firms require all four.
Corporate Business Portraits
Corporate business portraits give executives and managers a place to shine. Depending on the firm these may go in the annual report or on other marketing literature. A good corporate business portrait gives an idea of who the executive is, what their management style is about, while showing them at their best. Unlike the portrait you would get from a regular photo studio, these are not necessarily about showing the role a person plays — they are about the person themselves.
Headshots put faces to names. Usually a firm will want all their headshots to have the same standardised format, so they all convey a unified aesthetic when printed in brochures or on the company website. Headshots are also relatively fast. It’s not uncommon to go in and do headshot portraits of many different people in the space of a single day — which is not to say the quality is lower. It’s still crucially important to show every employee in the best possible light. Headshots may be a relatively standard format, head-and-shoulders portrait, but details still matter!
Who creates those remarkable photos you see in catalogues and ads, where the product looks so bright and attractive it seems to jump off the page? I do. Any company that manufactures or sells products eventually needs attractive pictures of their wares, and certainly in this day and age with everyone having websites good product photos are no longer optional. Often the only visual impression a customer will have of a firm’s products before they decide to make a purchase is the product photo. Therefore the product must look great! This is where I come in. I know all the visual lighting and effects tricks to create enticing, and where appropriate dramatic, images of a company’s products.
When the communications department is putting together a brochure or new section on the company website, they can’t go out and hire a photographer for every little picture. To be sure they would get remarkable results if they did, but the budget usually isn’t there. This is where stock photography comes in. Stock images are pictures designers can pull out of a ‘library’ to liven up a design or show something without incurring the expense of a custom photo shoot. Generally, stock photos depict themes and objects which come up often in business. For example:
- Business concepts
- City architecture
- Backgrounds and landscapes
- Generic products
Corporate photography is ultimately about achieving a specific business objective, so every aspect of the photoshoot must be tailored to that end. With 20 years of experience doing exactly that, I can say with confidence you’ll be satisfied when you hire me for your project.